Comparison

Mercantle vs Shoffi

Both help Shopify app makers run affiliate programs. The difference is scope: Shoffi is affiliate-first with a lighter metrics add-on, while Mercantle is a full revenue platform, deeper analytics, billing recovery, a health CRM and AI insights, plus affiliates and a marketplace.

Feature
Mercantle
Shoffi
Analytics
MRR (charge-based)
ARPU & churn
Active installs & subscriptions per app
x
LTV
x
Weekly cohort retention
x
MRR-movement waterfall
x
12-month forecast (scenarios)
x
Trial funnel KPIs & segment filters
x
Anomaly alerts
x
AI insights
Plain-English insights & next actions
x
MCP server, weekly digest & Slack alerts
x
RevOps
Billing & churn recovery
x
Churn-reason survey & winback
x
Health CRM, score, tags & notes
x
App Store growth
Keyword & category rank tracking
x
Competitor listing changelog
x
Affiliates
Affiliate programs
Referral links + click tracking
Promo-code attribution
x
White-label signup pages
Public marketplace directory
Commission basis
Real payouts
Gross · 30-day window
Integration
Official Shopify partner connection
GA4 integration
First-party integration SDK
x
The honest summary

If affiliates are all you need, either works.

Shoffi is affiliate-first with a lighter metrics add-on. Mercantle is a full revenue platform, deeper analytics plus billing recovery, a health CRM and AI insights, alongside affiliates and a marketplace. If you want your whole revenue picture in one place, Mercantle covers more ground.

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