Comparison

Mercantle vs Shoffi

Both help Shopify app makers run affiliate programs. The difference is scope: Shoffi is affiliate-first with a lighter metrics add-on, while Mercantle is a full revenue platform, deeper analytics, billing recovery, a health CRM and AI insights, plus affiliates and a marketplace.

Feature
Mercantle
Shoffi
Analytics
MRR (charge-based)
✓
✓
ARPU & churn
✓
✓
Active installs & subscriptions per app
✓
x
LTV
✓
x
Weekly cohort retention
✓
x
MRR-movement waterfall
✓
x
12-month forecast (scenarios)
✓
x
Trial funnel KPIs & segment filters
✓
x
Anomaly alerts
✓
x
AI insights
Plain-English insights & next actions
✓
x
MCP server, weekly digest & Slack alerts
✓
x
RevOps
Billing & churn recovery
✓
x
Churn-reason survey & winback
✓
x
Health CRM, score, tags & notes
✓
x
App Store growth
Keyword & category rank tracking
✓
x
Competitor listing changelog
✓
x
Affiliates
Affiliate programs
✓
✓
Referral links + click tracking
✓
✓
Promo-code attribution
✓
x
White-label signup pages
✓
✓
Public marketplace directory
✓
✓
Commission basis
Real payouts
Gross · 30-day window
Integration
Official Shopify partner connection
✓
✓
GA4 integration
✓
✓
First-party integration SDK
✓
x
The honest summary

If affiliates are all you need, either works.

Shoffi is affiliate-first with a lighter metrics add-on. Mercantle is a full revenue platform, deeper analytics plus billing recovery, a health CRM and AI insights, alongside affiliates and a marketplace. If you want your whole revenue picture in one place, Mercantle covers more ground.

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